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pipeline
13 articles on pipeline.
Demo to Close Rate Statistics: Why 80% Don't Convert
Demo to close rate statistics show just 15-20% of B2B sales demos become closed deals, and enterprise conversion runs as low as 5%.
Closed-Lost Leads: 80% Still Buy Within 2 Years
Closed-lost leads statistics: up to 80% of prospects marked dead still buy within 18-24 months, often from a competitor who stayed in touch.
Proposal Win Rate: Winners Close in 2 Days
Proposal win rate stats: winners sign within two days and close at 36% with process versus a 20% average, yet most pipelines still stall.
Sales Cycle Length: Median B2B Deal Takes 84 Days
Average sales cycle length statistics: the median B2B deal takes 84 days, up 22% since 2022, and deal size explains only 27% of the variance.
MQL to SQL Conversion: Only 13% Survive to Sales
The average MQL to SQL conversion rate sits at just 13%, but the real range runs from 10% to 51% depending on industry, channel, and how fast reps respond.
Rep Turnover: Losing One Rep Costs Over $115K
Rep turnover stats: reps leave at 35% a year, nearly triple the average, and each departure can cost $115,000 to $150,000 in pipeline.
Quota Attainment: Fewer Than Half of Reps Hit Number
Quota attainment stats: average B2B reps hit just 42.69% of quota in 2025, down from 53% in 2022. Here's what moves the number.
Lead Routing: 1 in 4 Leads Reaches Wrong Rep
Lead routing statistics: automated assignment lifts conversion 25-40%, yet one in four leads still lands with the wrong rep. Here's the data.
Meeting No-Shows: Up to 40% of Demos Never Happen
Meeting no-show stats: demos average 20-40% no-shows, but next-day bookings drop that under 10%, a fixable, high-ROI pipeline leak.
Lead Scoring Accuracy: Why Reps Distrust Scores
Lead scoring accuracy stats: only 35% of reps trust scores and 34% of MQLs become SALs. Here's why the model keeps breaking.
Sales Forecast Accuracy: Most Miss by 25-40%
Sales forecast accuracy stats: fewer than 25% of teams land within 10% of actuals, and the average B2B forecast misses by 25-40%.
CRM Data Quality: 76% of Teams Distrust Pipeline
76% of companies say under half their CRM data is accurate, and 37% lost revenue because of it. Here's the real cause of bad CRM data, and what fixes it.