Fair Usage Policy

Overview

Pixelwand's plans include generous, and in some cases unlimited, allowances for calling, messaging, and pipeline usage so a real sales team never has to think about a meter while working. This Fair Usage Policy explains what "unlimited" and "included" mean in practice, so that stays true for every team on the platform, not just the first ones to find a loophole.

What This Policy Covers

This policy applies to any feature on our pricing page described as "unlimited," "included," or marked with an asterisk (*), including but not limited to:

How Usage Is Measured

A few ground rules for how allowances are counted, so there are no surprises:

• Usage pools at the workspace levelIncluded and unlimited allowances are calculated across your whole workspace, not locked to a single seat — one rep having a busy day never trips anything on its own.
• New seats are pro-ratedIf you add seats partway through a billing cycle, their allowance for that cycle is pro-rated from the day they join, not backdated to the start of the month.
• Allowances don't roll overIncluded allowances (like SMS segments) reset every billing cycle and don't roll over — unused capacity in one month doesn't carry into the next.
• How calls and SMS are countedCalls are billed to the nearest minute, with partial minutes rounded up. A standard SMS is one segment (up to 160 characters); longer messages or messages with special characters may use more than one segment.

What Counts as Normal Use

"Unlimited" and "included" allowances are sized for the ordinary, good-faith activity of a sales team using Pixelwand the way it's designed to be used: reps calling and messaging real leads and customers, campaigns going out to your own opted-in contacts, and data being entered and read by people, not scripts. The vast majority of teams will never come close to a fair-use limit.

What's Not Covered

A small set of uses fall outside "normal use" entirely and aren't covered by included or unlimited allowances, regardless of volume:

• Call forwarding & trunkingForwarding or trunking calls from your Pixelwand number into an external phone system, PBX, or SIP setup instead of using them for direct calling within the platform.
• Scaled telephone operationsOperating a call center, telemarketing desk, or outsourced dialing service on top of Pixelwand infrastructure.
• Bulk sends outside campaign toolsRouting bulk or automated sends through 1:1 calling/SMS/WhatsApp instead of the campaign tools built for that — 1:1 channels are sized for individual conversations, not broadcast.
• Reselling accessReselling, sub-licensing, or otherwise providing Pixelwand access as a calling/messaging service to third parties.

What May Trigger a Review

Beyond the excluded uses above, usage that looks meaningfully different from normal team activity may also be reviewed. Examples include:

• Unsolicited bulk messagingSending unsolicited bulk SMS, WhatsApp, or email to contacts who have not opted in.
• Automated or bot trafficUsing automated scripts or bots to place calls or send messages outside normal API/campaign usage.
• Extreme outlier volumeSustained usage volumes that are many multiples of what a comparably-sized team on the same plan typically generates.

What Happens If Usage Is Flagged

We would rather talk to you than surprise you. If your account is flagged:

• We contact you firstWe'll reach out to your workspace owner first to understand what's happening before taking any action.
• We work it out togetherMost cases are resolved by clarifying use, adjusting a workflow, or moving to a plan that better fits your actual usage.
• Serious or repeated abuseRepeated or severe abuse (spam, bot traffic, reselling) may result in feature limits, plan changes, or suspension of the offending account.

Questions about whether a specific workflow fits within fair use? Ask before you build it: deependra.kumar@pixelwand.live.

Updates

As our plans and features evolve, this policy may be updated to match. Material changes will be reflected here with an updated date below.