Feature · Reporting

Sales reports built from the work your team already does

See pipeline, a weighted forecast, calling and channel funnels, and a rep leaderboard, built from the records your team already works in.

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Last reviewed 2026-10-24 · Owner: Pixelwand Team

Plan for the rep leaderboard
Growth+
Forecast: deal value times stage probability
Weighted
Channel funnels: call, email, SMS, WhatsApp
4
Filter any report to one rep
Per rep
The problem

Why teams look for this

Weekly reviews turn into spreadsheet work: someone exports leads, calls and deals, and the numbers are stale by the time they are read.

Managers see closed deals but not the activity behind them, so there is little to coach on until a quarter has already gone wrong.

Pixelwand reports are built from the same records reps work in, so the pipeline, the calls and the follow-up are already counted.

Fit

Who it is for — and who it is not for

A good fit if you

  • want a weekly view of pipeline, calls and follow-up without building a spreadsheet
  • need managers to see rep activity and revenue won side by side
  • want to see which lead sources turn into deals
  • log calls and messages in Pixelwand

Not a fit if you

  • need commit and upside forecast categories
  • expect the rep leaderboard on the Lite plan
  • need revenue recognition or finance reporting
  • want reports on activity that happens outside Pixelwand
How it works

The workflow, step by step

  1. STEP 1

    Set up the inputs

    Set stage probabilities and require expected close date and deal value if you want the forecast populated.

  2. STEP 2

    Work as usual

    Work leads and deals as usual. Calls, emails, messages and stage moves are counted as they happen.

  3. STEP 3

    Pick a period

    Open Reports, pick a period and compare it with the previous one. Filter to one rep if you need to.

  4. STEP 4

    Read the charts

    Read the pipeline charts, the forecast, the call and channel funnels and, on Growth and above, the rep leaderboard.

  5. STEP 5

    Make it yours

    Add your own charts and, as an admin, save the layout for the team.

In the product

What it looks like

Pixelwand CRM reports dashboard with total leads, ongoing and won deals, average time to close, rev…
The reports dashboard for the last 30 days: leads, ongoing and won deals, time to close, revenue and a daily sales trend.
Pixelwand CRM rep leaderboard ranked by revenue won next to a channel comparison table for calls, e…
The rep leaderboard and channel comparison: revenue won, deals, dials and message counts per rep, with channels side by side.

Screenshots show demo data.

Capabilities

What is included — and the limits

Included

  • A team dashboard with leads, ongoing and won deals, average deal value and average time to close.
  • Pipeline charts: deals by stage, by source, by territory and by salesperson, plus a funnel and lost deal reasons.
  • A weighted revenue forecast: expected deal value times the stage probability, over expected close date.
  • Calling metrics: dials, pick-ups, pick-up rate, calls booked and a call funnel.
  • Funnels for email, SMS and WhatsApp activity and a channel comparison.
  • A rep leaderboard ranked by revenue won, with call and activity columns (Growth and above).
  • Period filters, change against the previous period on the headline numbers, and a filter by rep.
  • Add your own charts, and admins can set the team layout and reset it to the default.

Limits

  • The forecast is weighted by stage probability. There are no commit or upside categories.
  • The rep leaderboard, team section and campaign funnel reports start on Growth.
  • Team members see their own numbers; team-wide comparisons are for admins and owners.
  • Reports reflect only activity logged in Pixelwand.
  • Pixelwand is a sales CRM. Revenue recognition and finance reporting belong in finance tools.
Use cases

How teams use it day to day

Weekly pipeline review

Open one dashboard on Monday: deals by stage, the weighted forecast and the calls made last week, compared with the week before.

Rep performance

Compare reps on revenue won, dials and pick-up rate so coaching starts from what happened.

Lead source quality

Check which sources bring leads that become deals, then put the next form or list where it works.

Channel mix

Compare call, email, SMS and WhatsApp funnels to see where outreach is landing.

FAQ

Frequently asked questions

How is the forecast calculated?

The forecast is weighted: each deal’s expected value times its stage probability, charted by expected close date. You set the probability per stage. Turning on forecasting in settings makes expected close date and expected deal value required on deals.

Which reports are on which plan?

The base dashboard is on every plan. The rep leaderboard, the team section and campaign funnel reports start on Growth. See /pricing for the current plan table.

What can a rep see compared with a manager?

Team members see their own performance. Admins and owners see team-wide comparisons such as the leaderboard and deals by salesperson.

Can I build my own charts?

Yes. Add a chart from the chart picker and choose a number, axis or donut chart, or a channel table. Admins can save the team layout and reset it to the default.

Do reports cover calls and messages?

Calls (dials, pick-ups, pick-up rate, calls booked), email, SMS and WhatsApp each have a funnel, and a comparison puts the channels side by side.

Where do the numbers come from?

The numbers come from the records your team already works in. A report is only as complete as the activity logged, so calls, emails and stage moves need to happen in Pixelwand.

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