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How many leads do you actually need?
Work backward from your revenue target. Enter four numbers and get the deals, opportunities, leads, pipeline coverage and weekly activity your team must deliver — plus what better conversion would buy you.
Your numbers
The bookings number this plan has to hit.
Average closed-won value per deal.
Share of qualified opportunities you close. Most B2B teams land between 15 and 30%.
Share of new leads that become qualified opportunities.
Calls, emails and meetings your team averages per open opp. Drives the activity target.
20
$25,000 average deal
80
25% win rate
400
134/mo · 31/wk
$2,000,000
4.0x coverage
Your funnel, top to bottom
5.0% of raw leads become revenue at your current conversion. You need about 800 touches in total — roughly 62 per week — to work this plan.
What better conversion buys you
| Win rate | Opps needed | Leads needed | Pipeline |
|---|---|---|---|
| Base (25%) | 80 | 400 | $2,000,000 |
| +5 pts (30%) | 67 | 335 | $1,675,000 |
| +10 pts (35%) | 58 | 290 | $1,450,000 |
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The math behind the plan
- Deals needed = revenue target ÷ average deal size.
- Opportunities needed = deals needed ÷ win rate.
- Leads needed = opportunities needed ÷ lead-to-opportunity rate.
- Pipeline to carry = opportunities needed × average deal size.
Why this beats a spreadsheet
Targets slip when the funnel math lives in one person's head. This plan is shareable by link, copyable into a QBR doc, and maps 1:1 onto pipeline stages you can track in Pixelwand — so the number on this page becomes the dashboard your reps open every morning.