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Every sales KPI, one tab away
Win rate, deal size, velocity, CAC, LTV and churn — the six numbers behind every board deck, each with its formula shown so you always know what you are looking at.
Win Rate
What share of qualified opportunities become customers?
Win rate = Won ÷ Total qualified × 100
Win Rate
22.0%
22 won of 100 qualified opps
| Loss rate | 78.0% |